The Toshiba logotype is the single most important element symbolizing Toshiba as a corporation. It represents over 100 years of history and stands behind Toshiba's technology and quality. The logotype should be used correctly in all advertising to accurately present Toshiba's corporate stance and improve the corporate image.

The following explains the correct use of our logotype.

Corporate Logotype

The logotype is the cornerstone of Toshiba's corporate image. Changing or embellishing the Toshiba logotype is prohibited, as is using the logotype in conjunction with other words and/or brand names, including product names.

The logotype is the visual element representing all Toshiba products and services. Only when the logotype is displayed in the specified typeface, in the specified size and color, will the corporate identity be clear. The logo text must be Helvetica Bold 14 point size.

The corporate logotype should not be used as part of a title, product name, etc. If a headline is required, you can write out the name of the company. The size of the logotype on a standard 8-1/2 x 11" paper must be a rectangle with 2.20 inches width, 0.56 inches height.

Color Usage

The corporate colors are an image-creating visual element and correct color selection is essential to maintaining the Toshiba corporate image. Toshiba's corporate colors are red, representing youth and vibrancy; white representing intelligence and purity; and black representing tradition and reliability. Color reproduction of the corporate logotype must be in Toshiba Red (Pantone 1795), black, or white. If the exact color is not available choose a color as close to the sample as possible, e.g. silver-white metallic may be used instead of white.

Corporate Slogan

The Toshiba corporate slogan is vital in that it expresses the corporate philosophy and business range. Toshiba's slogan "In Touch with Tomorrow" articulates the company's firm intention to innovate continuously. The slogan must always be displayed directly above the Toshiba logotype.

Spacing between Toshiba Logotype and other information

Leave a space equal to at least two-thirds of the vertical dimensions of the logotype, so as to avoid reducing the prominence of the logotype. Other information such as Company or division name, addresses, and other information must be inserted below this space. Campaign slogans and other slogans are not to be included.

Newspapers and Magazines

For advertisements in newspapers and magazines, display the Toshiba logotype in the lower center or right-page lower center for double-page spreads. Logotype is indicated below.

1. In principle, use the corporate colors red, white, and black for the logotye, as appropriate for the design of each advertisement.
2. When it is necessary to include the company name and address, display them beneath the logotype. Between the logotype and this information, leave a space equal to at least two-thirds of the vertical dimensions of the logotype, so as to avoid reducing the prominence of the logotype.
3. In principle, use the corporate slogan above the logotype in all regions where the Toshiba corporate slogan is in use.
4. When a coupon is inserted in product advertisement, in principle keep the logotype in the specified position. However, if the coupon prevents the logotype from being placed in the bottom center position, the logotype may be moved to another position

Approximate Logotype size

Newspaper size	Logotype
Full PageFull Page	80mm
Half-page	80mm
One-third page width/tabloid	80mm
Quarter-page vertical	56mm

Magazine size	Logotype
Double-page spread	56mm
Full-page	56mm
One-third page width	45mm